Archive for October, 2010

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.  Presently the company operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Pune and Ahemdabad.  Over the years, the company has grown many folds with its manpower strength increasing from 450 people in the year 2004 to over 15,000 employees in March 2008.  Today, India holds the distinction of being the second largest market for the company globally.

We present here an interview with Mr. D. Shivakumar, Vice President and Managing Director of Nokia India.


India for Nokia is still the second largest market globally.  What are some of the future plans that will help strengthen this position even further?

India has always been a key market for Nokia globally, and emerged the second largest market for us in 2008.  Our strategy to offer a comprehensive product and solutions portfolio, extensive retail network, focus on customer centric innovation and extend market making initiatives across different segments of customers has helped us maintain our leadership in the Indian terrain.  Additionally, our services portfolio/ position is making consumer experiences with their handsets even richer.  We are working towards making Mobility to the next frontier, through our smart solutions with a host of seamlessly integrated devices and services.

We believe our continued investments into understanding the Indian telecommunications market and consumer needs have helped us invest ahead of time with respect to building a robust national distribution network as well as understanding the consumer’s need for an effective after sales network.  With over 200,000 outlets selling our products over 8000+ care centers across the 400+ cities, our reach and scale is today amongst the best in the consumer durable industry, let alone in the handset industry.

Our investments in unique services like Nokia Life Tools for the rural consumers or Mobile Money services to drive financial inclusion as well as the upcoming Ovi Music Unlimited or Nokia Messaging further demonstrate our understanding of consumer needs at both ends of the spectrum and our ability to address them effectively and thoroughly through collaboration with the ecosystem.  Lastly and most importantly, our investments in people have been the other key factor of our success in India.

What is Nokia doing to stave off increasing competition from other emerging mobile devices from Apple & Google?  Is a Nokia tablet on its way?

While as a company policy, Nokia does not comment on competition, we feel that competition is always healthy and helps in growing the market as well as giving consumers the best possible range/price points.  Being the largest player in the industry, we have pioneered many firsts and we will continue to strengthen our position, going forward, by providing consumers best in class mobile solutions and experiences.

With respect to a Nokia tablet, Nokia has already launched the Nokia 3G booklet.  This device is an all-rounder and is equipped with all the features needed to harness dominant trends and further digitization of our lifestyle.  PC users deserve more and the 3G Booklet gives them just that, by broadening the otherwise predictable PC market.  Further, Nokia has an ongoing and innate focus on driving innovation, we believe we will continue to bring newer, better and futuristic technology/products, devices and solution for our consumers.

Could you tell us more about Nokia Ovi and its objectives?

Ovi is Nokia’s Internet services brand that offers a suite of Internet-based services to consumers thereby offering them a world-class serves experience and realizing the full potential of the Internet through offerings like email, navigation, gaming, etc.  The Ovi services can be used from a mobile device, computer or via the web.

On the mobile device, the Ovi Store provides a one-stop-shop for mobile content that can help consumers personalize their device.  It uses a combination of their social connections and physical location, in turn making it easier for users to discover relevant content based on their current location and the people that matter to them.  The store offers consumers with a range of content from application and widgets, to games, videos, personalization directly on their mobile phones.

Ove Store, which is supported by more than 100 separate Nokia devices, has active users from more than 180 countries.  India is in fact already among the top 5 countries in terms of number of downloads on Ovi Store.

Ovi Store leverages Nokia’s scale to provide content providers, developers and operator partners with a potentially lucrative and unrivaled opportunity to target consumers.  In fact, Nokia offers the best business opportunities through the Ovi Store business model and by simplifying mobile application development through cross platform technologies.

  • Publish.Ovi.com is self-service tool that provides content providers and developers with an easy way to distribute and sell their mobile applications and content to millions of consumers via Ovi Store
  • Ovi Store supports a range of content types including Symbian signed apps, Java verified apps, WRT widgets, Flash Lite apps, audio, video and images
  • Thousands of content providers and developers from over 65 countries around the worlds are distributing content through the Ovi Store
  • Ovi Store offers a very competitive industry standard 70/30 split (same as the competition) between content publisher and Nokia.  While these revenue shares are competitive, we believe our offering will be more attractive to developers because of a greater scale of devices, both legacy and future devices that our service will reach
  • Nokia has tied up with a diverse assortment of Indian developers and content providers to provide rich, relevant content to local consumers and the Ovi Store supports the widest range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more.  A few key widgets are:
  • India Today (India Today)
  • Rediff Money (Rediff)
  • CNBCN18 (Network 18)
  • Galatta Cinema (Galatta)
  • Games (Amar Chitra Katha and Lemon Quest)

Nokia also has a distinct advantage over other similar stores, as we already have a mature base of developers and applications as a benefit of alignment with Forum Nokia.  Forum Nokia is Nokia’s global developer support organization.  With more than 4 million registered developers around the world and over 1.8 million Indian developers creating localized application for Indian users, we feel that the Ovi Sotre will have much in store for our Indian consumers.


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